Have You Gotten Clear on Your Why?
What are you building toward?
You may have heard the phrase “what is your why?” pretty much made popular by a gentleman named Simon Sinek who wrote the book Start With Why. This has got to be one of my favorite reads (and if you want to see the TED Talk, here you go) about getting clear on building anything.
What I love about the book is how Simon boils down the framework of inspired leadership and communication to his Golden Circle illustration. We’re often preoccupied with the what piece of anything we’re doing but less so of the why. This is where any goals, tasks, and priorities have a core meaning/purpose to align with. The same with what you’re focusing on how you show up in the world with your brand.
These days many of us are trying to figure out the next steps during some difficult, often unclear times. The way I’m choosing to show up each day is with these 2 questions:
What is my why and has it changed?
What am I doing today that is aligned with that
What do you believe? What do you want people to know? What do you want people to feel? I promise once you start doing the work to clarify your why, you’ll begin to understand what your priorities are — and how to effectively craft meaning into your brand building.
Feel free to share with me what YOUR why is or why you might be a little stuck.